First Steps of the Active Club Member

Congratulations! You probably aren’t aware, but you have a ready-made list of contacts. They’re your friends on your phone, on Instagram, on Facebook. You have a ready tool to efficiently manage your contacts. Watch the TUTORIAL by clicking HERE.

We strive for live or online meetings. Ultimately, if that’s difficult, we can resort to video material.

Let’s take action. We aim for you to experience the best results right from the start, so for the first few or several invitations, make them in the presence of someone guiding you.

Let’s begin! A effective way is to ask friends to take a look at what we’re doing. The goal is to invite them to a meeting, not to explain what it’s about. 

The most important thing is to genuinely want to help another person, putting financial matters aside.

Sample health invitations:

Hey! I’m calling to ask you for a favor. I’ve started something new.

When would you have a moment for an online meeting to see a few slides with no obligations?

Do mornings or afternoons work better for you?

If they ask “what’s it about or what is it?” say, it’s about the Holistic Health Club.

If more questions come up, say that’s precisely why this meeting is happening, for them to learn more.

As a last resort, send a video from the Virtual Presenter and set a time for when the material will be watched.

Sample business invitation:

Would you be open to additional earning opportunities without giving up what you currently do?

Edification – What is it and what’s it about?

In a literal sense, edification (according to Wikipedia) is the good presentation, interesting and positive recommendation of something. By edifying, you leverage someone else’s authority. In this case – the authority of your leader, mentor, someone with more experience and success in the business.

When you start your career in SoftMarketing, naturally, you don’t have much to boast about yet. You’re still working towards promotions and titles, so it’s no surprise that you rely on the prestige of your upline. This helps in recruiting, but not only – in reality, edification can be useful in building any kind of business relationship.

However, edification should be done wisely. Let’s look at the 3 most common mistakes made by people:

MISTAKE ONE: DRY FACTS

Have you ever watched a boring movie trailer? It probably made you lose interest in going to the cinema. Edification based solely on dry, boring facts works exactly the same way – it quickly loses the interest of the listener. Conversely, well-conducted edification “steals” the listener’s attention for longer. Let’s verify this with two examples:

Boring edification: Meet Peter. Peter is 37 years old, he’s a regional manager at XYZ company. He’s been in this industry for 5 years, so he knows his stuff.

Interesting edification: Meet Peter. Would you believe that just 5 years ago, he was working as a cashier at the local supermarket and couldn’t afford textbooks for his kids? By pure chance, he stumbled upon the XYZ company. He attended a presentation and decided to earn extra money after his regular job hours. For several months, he worked diligently. And today? At XYZ company, he’s a regional manager, he completely quit his regular job because he earns three times more. Not only do his kids have textbooks now, but they can also attend extra classes and participate in school trips. Peter and his family go on vacation three times a year.

The example might be a bit exaggerated, but do you see the difference? Show who your leader was before they became who they are today. Tell where they came from in the Club. What was their initial attitude towards this industry? How did they start? What did they achieve? You can tell this story in a few sentences. This way, you strengthen the leader’s authority, make them more credible, and start building trust.

MISTAKE TWO: PUTTING EVERYONE IN THE SAME BASKET

The intermediate goal of edification in our business is to build a certain level of understanding between your leader and the newly invited person. To achieve this, you need to find common ground that will resonate with them in some way, with a somewhat, let’s say, strange person.

If you edify the same way every time, even if you do it in an interesting way, you have an average of a 1/3 chance of finding fertile ground. Think about what could attract a particular person to your business? What are their motivations? What do they need in their life right now? Tailor the story about your leader to fit this context. Highlight those aspects of their story that match the context of the meeting.

Tip: People usually join SoftMarketing for 3 reasons. Either they’re looking to improve their financial situation, they want to work flexibly, or they’re interested in working with people, building a community, and helping others. Use that.

MISTAKE THREE: CULT-LIKE BEHAVIOR

Yes, when edifying, you should present your leader in the best possible light. However, remember to do it realistically, honestly, and rather in a substantive way. That means: don’t jump around in excitement shouting about what a wonderful person crossed your path – that’s what cultists do and nobody likes or trusts them.

So, restrain your emotions and tell the story with a warm but balanced tone. Use specifics and never, ever lie. You can allow yourself more personal inserts if you have a private relationship with the leader, but respect their boundaries. It’s really very simple – just a bit of personal culture. Also, reflect on what you would like to hear at such a meeting yourself.

To learn how to navigate through your virtual office, click HERE.